📊📈 Amazon provides various advertising metrics for measuring the effectiveness of campaigns on the platform.
Here are some commonly used ones for Amazon PPC Math:
👉 Click-Through Rate (CTR): 👀👉🖱️measures the ratio of clicks to impressions. CTR = (Total clicks / Total impressions) x 100.
💰 Cost per Click (CPC): 💸💻 is the cost paid per user click.
CPC = Total cost of clicks / Total clicks.
💹 Conversion Rate (CR): 🔄📈 is the percentage of users who completed the desired action after clicking the ad.
CR = (Total conversions / Total clicks) x 100.
🤝 Cost per Acquisition (CPA): 💲💼 is the cost to acquire a new customer through the ad.
CPA = Total cost of ad campaign / Total number of acquisitions.
📈 Return on Ad Spend (ROAS): 💰💹💸 measures revenue generated from an ad campaign vs. campaign spend.
ROAS = (Total revenue / Total ad spend) x 100%.
👀 Impressions: 🔁👁️ measures the number of times an ad is shown to users. Impressions = Total number of times the ad is displayed.
💸 Average Cost per Impression (CPM): 💲👁️ measures the cost of 1,000 impressions. CPM = (Total cost of ad campaign / Total number of impressions) x 1,000.
By tracking these metrics, advertisers can optimize their campaigns and make data-driven decisions to improve their return on investment (ROI). 📈💰💻
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